It’s just embarrassing that it’s still trying to pull off a naive faux-counter-culture narrative for a generation that can see right through that. I’m not surprised that EA isn’t even trying to make the “woke brand” marketing play book work. It just reminds us that the country is still barely coming to grips with white supremacy’s links to law enforcement. Is the weight of capitalism holding you down because you are scared to death to take any chances because you cannot afford to lose your health insurance? Well, here, buy this video game about racing expensive cars and outrunning a “rogue police force.” And don’t be surprised when Kendall Jenner shows up to tell you that all lives matter.Īnd really, a “rogue police force” in 2019? That terminology does’t evoke images of Vic Mackey on The Shield.
Three top investment pros open up about what it takes to get your video game funded.